Lisbon’s Promotional Area will present itself in this year’s Fitur edition integrated in the new identity system of the Tourism of Portugal, which promotes a new concept for the tourist promotion operation.

Lisbon will be represented by blue – blue from the river, from the city’s unique light, from its strategic position facing the Ocean – in an area with six exhibitors where promotional materials for Lisbon’s Promotional Area and its associates will be available.

There will also be 22 business modules corresponding to companies from Lisbon’s Promotional Area, mostly associates, decorated with photographs showing the offer for all of the Promotional Area.

Resulting from agreements and from the new identity system of the Tourism of Portugal, the presence of Lisbon’s Promotional Area at Fitur signals the beginning of a participation in fairs and other international exhibitions which, during this year, will amount to the total of 200 representations for about 40 companies.