British Airways has recently launched, in its European flights, a set of new menus. The new menus are another of British Airways’ strategies to offer the best service quality to its passengers, which also allows for the company to position itself in a superior landing in relation to the air companies with reduced rates which charge for the on board meal service.

For the more than 13 millions of Euro Traveller clients, economic class in medium haul, these menus offer a wider choice, with more healthy options and a more appropriate type of meal according to the time of each flight.

The company also introduced a hot sandwich in all of its European flights, to a wider range of destinations which includes such countries as Portugal, Italy, Spain, Sweden, Austria and the Czech Republic.