Independent Hotel Chain, ARTEH® Hotels and Resorts and Manuel dos Santos Jóias, Luxury Brand Jeweler Portuguese representative, formed an alliance to offer exclusive benefits to who buys Baume&Mercier watches in specific Portuguese stores. 

As a result of the alliance, the first campaign is already this Christmas in partnership with Monte do Casal, an ARTEH® Hotel in Estoi, Faro – Algarve. This ARTEH® Hotel will be offering 20 accommodations to the top 20 Baume&Mercier customers at one specific jewelry boutique in Lisbon.

According to Cristina Pereira, Marketing Manager of Manuel dos Santos Jóias “This alliance proves that different types of business may easily join interests only to benefit their clients – a business’s most precious asset – always remembering that luxury is in the eye of the connoisseur”.

The protocol was signed during a press conference cocktail at Bairro Alto Hotel, an ARTEH® Hotel in Lisbon, on the 27th of November 2007 and is valid for one year.